*This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the COLOR service and explains your privacy rights and how the law protects you.*

By using COLOR, you confirm that you are 21 years of age or older and consent to the collection and use of your information in accordance with this Privacy Policy.

Company: The SoCiety, Inc.

Headquarters: San Francisco, California, USA

Application: COLOR – the mobile and web platform provided by the Company.

Service: The COLOR Application and related features.

You: The individual accessing or using the Service, or a company or entity on whose behalf such individual is using the Service.

We Collect the Following Data:

• Personal Data – name, email address, phone number, and optional demographic information such as gender identity or event preferences.

• Usage Data – device type, IP address, browser type, event interactions, and in-app actions.

• Payment Data – processed securely through Stripe, Inc. (we never store full payment details).

• Location & Camera Access – used only with permission for check-ins and event discovery.

• Optional Demographic Data – collected only with explicit consent to improve personalization.

Use of Your Data

We use your information to:

• Provide, maintain, and improve the Service.

• Manage your account and authentication.

• Deliver updates, notifications, and support.

• Personalize recommendations and venue suggestions.

• Generate anonymized insights for venues and partners.

• Ensure safety, detect fraud, and comply with law.

Third-Party Services

COLOR integrates with: Firebase (Google LLC), MongoDB Atlas, Stripe, ID Analyzer, and optional Apple / Instagram / X APIs.

COLOR does **not** sell or share personal data for advertising purposes.

Rewards & Sponsored Events

Users earn COLOR Points by checking in at partner venues.

Points can be redeemed for venue-sponsored items or experiences.

COLOR does not sell or promote alcoholic beverages.

Data Security & Retention

All transmitted data is encrypted via TLS.

Verification data is deleted after use; check-in data is anonymized after 6 months.

Payment data is processed only through PCI-compliant partners.

Analytics & Event Tracking

We use anonymized analytics tools such as Firebase Analytics to improve performance without sharing personal identifiers externally.

Your Rights

You may request to access, delete, or export your data, and withdraw consent for optional demographic data.

Contact: privacy@thecolor.app

Children’s & Age-Restricted Privacy

COLOR is intended only for users aged 21 and older.

Data from users under 21 is not knowingly collected and will be deleted if found.

Changes & Contact

We may update this Policy periodically and notify users before major changes take effect.

Email: support@thecolor.app

Website: https://thecolor.app

© 2025 The SoCiety. All Rights Reserved.

COLOR™ is a trademark of The SoCiety, Inc.